Article | 4 minute read

How to Analyze Traffic

Article | 4 minute read

How to Analyze Traffic

If you have a website, it's important to have some form of analytics in place to track how your website is performing and how visitors are interacting with it.

So, whether you are just starting out with a new website or you are looking to upgrade your current analytics setup, this post will give you some valuable insights and help you make an informed decision.

Google Analytics helps you analyze website traffic

Google Analytics is one of the most common tools for analyzing website traffic.

Analytics gives you answers to where your visitors come from, how they navigate and what pages they are on when they leave your website.

Through Google Analytics you can produce reports focusing on the following:

  • Audience
  • Behaviour
  • Real-time
  • Acquisition
  • Conversions

Audience

In Google Analytics, you can find out detailed information about your users: statistics in terms of number of users per month, visit duration and how many pages they visit on average, to give a few examples.

Behaviour

Looking at behaviour in Google Analytics you can see how users navigate on your website, which pages they visit and which Call-To-Actions they follow.

Use the data when you plan to build more pages on your website. Then you'll gain insights into which structure works best for your users.

Acquisition

Here you have the opportunity to see how traffic is moving on your website in real time.

Like target audiences, you can see what pages they visit, where they are geographically and what device they use to visit.

If you drive a lot of traffic to your website, it can be beneficial to break down the information about your visitors in real time from time to time, so as not to miss out on valuable details or patterns.

Conversions

Acquisition gives you insights into which channels are generating the most traffic to your website.

Examples include social media, newsletters and podcasts.

The tool can give you many insights when it comes to optimizing your strategy to increase traffic.

Perhaps you should increase your advertising budget, post more newsletters or spend less resources on social media.

You can adjust your marketing activities according to what generates the most results based on your target audience.

Real-time

Conversions gives you insights into how your website is performing against your set goals.

This could be anything from sales to visitors, or the number of downloads of a whitepaper.

The tool is useful when you want to follow up on a campaign, post or CTA for example. The data can give you indications on how to improve.

Did a particular campaign generate a lot of sales? Then you should probably continue on that track.

Did your last guide not result in as many downloads as you predicted? Then you should revise the headline, the subject line or your CTA to increase the chances of conversion.

This feature is probably the most important, as the data can make a direct difference to the sales of your business.

Simple tracking through Tag Manager

Tag Manager is a complementary tool to Google Analytics that makes it easy for you to track specific goals and optimize as needed.

Tag Manager helps you track relevant activity on your website by configuring tags.

The aim is to easily track activity on your website, without the hassle of coding.

Tracking can be used in different ways, such as tracking the number of downloads of a document, the number of clicks on a CTA and purchases.

Understand website performance in Search Console

Search Console analyses how well your website is performing from an SEO perspective.

Unlike Analytics, which analyses what happens on your website, Search Console analyses how search engines perceive your website.

The tool reacts to different types of changes and alerts you through notifications.

Here are some examples:

  • The tool reacts to indexing problems
  • You receive updates on how well your website is performing in the search results
  • Information about external links
  • Technical aspects that should be addressed

Analyze organic performance through Google Business Profile

The Google Business Profile tool allows you to define your presence in Google search results and your visibility in Google maps.

Here it is important to update the information that the page displays. For example, if you change your address, phone number or opening hours.

Your information on the website should sync with what you communicate through your Google Business Profile account.

Analyze your users' needs through live chat

Using live chat for traffic analysis can be a useful way to understand the behavior and needs of visitors to your website.

Here are a few ways you can use live chat for traffic analysis:

  • Track the number of chat sessions initiated: This can give you an idea of the overall level of engagement on your website
  • Monitor the length of chat sessions: Longer chat sessions may indicate that visitors are seeking more in-depth information or assistance
  • Analyze the questions asked in chat sessions: This can give you insight into the topics that are of most interest to your visitors and help you identify areas where you may need to provide more information or resources
  • Monitor chat transcripts for common issues or problems: This can help you identify any problems or challenges that your visitors are facing, and allow you to address them in a timely manner.

Overall, using live chat for traffic analysis can provide valuable insights into the needs and behavior of your website visitors, helping you improve the user experience and drive more traffic to your site.

So, why use these tools?

Analytics tools like those we've mentioned, help you better understand who your visitors are, how they navigate, and where they might go astray.

Whether you're a small business owner, a marketer, or a website owner, having access to this type of data can make a huge difference in your online success.

So if you're not already using an analytic tool for your website, now is the time to start.

If you have a website, it's important to have some form of analytics in place to track how your website is performing and how visitors are interacting with it.

So, whether you are just starting out with a new website or you are looking to upgrade your current analytics setup, this post will give you some valuable insights and help you make an informed decision.

Google Analytics helps you analyze website traffic

Google Analytics is one of the most common tools for analyzing website traffic.

Analytics gives you answers to where your visitors come from, how they navigate and what pages they are on when they leave your website.

Through Google Analytics you can produce reports focusing on the following:

  • Audience
  • Behaviour
  • Real-time
  • Acquisition
  • Conversions

Audience

In Google Analytics, you can find out detailed information about your users: statistics in terms of number of users per month, visit duration and how many pages they visit on average, to give a few examples.

Behaviour

Looking at behaviour in Google Analytics you can see how users navigate on your website, which pages they visit and which Call-To-Actions they follow.

Use the data when you plan to build more pages on your website. Then you'll gain insights into which structure works best for your users.

Acquisition

Here you have the opportunity to see how traffic is moving on your website in real time.

Like target audiences, you can see what pages they visit, where they are geographically and what device they use to visit.

If you drive a lot of traffic to your website, it can be beneficial to break down the information about your visitors in real time from time to time, so as not to miss out on valuable details or patterns.

Conversions

Acquisition gives you insights into which channels are generating the most traffic to your website.

Examples include social media, newsletters and podcasts.

The tool can give you many insights when it comes to optimizing your strategy to increase traffic.

Perhaps you should increase your advertising budget, post more newsletters or spend less resources on social media.

You can adjust your marketing activities according to what generates the most results based on your target audience.

Real-time

Conversions gives you insights into how your website is performing against your set goals.

This could be anything from sales to visitors, or the number of downloads of a whitepaper.

The tool is useful when you want to follow up on a campaign, post or CTA for example. The data can give you indications on how to improve.

Did a particular campaign generate a lot of sales? Then you should probably continue on that track.

Did your last guide not result in as many downloads as you predicted? Then you should revise the headline, the subject line or your CTA to increase the chances of conversion.

This feature is probably the most important, as the data can make a direct difference to the sales of your business.

Simple tracking through Tag Manager

Tag Manager is a complementary tool to Google Analytics that makes it easy for you to track specific goals and optimize as needed.

Tag Manager helps you track relevant activity on your website by configuring tags.

The aim is to easily track activity on your website, without the hassle of coding.

Tracking can be used in different ways, such as tracking the number of downloads of a document, the number of clicks on a CTA and purchases.

Understand website performance in Search Console

Search Console analyses how well your website is performing from an SEO perspective.

Unlike Analytics, which analyses what happens on your website, Search Console analyses how search engines perceive your website.

The tool reacts to different types of changes and alerts you through notifications.

Here are some examples:

  • The tool reacts to indexing problems
  • You receive updates on how well your website is performing in the search results
  • Information about external links
  • Technical aspects that should be addressed

Analyze organic performance through Google Business Profile

The Google Business Profile tool allows you to define your presence in Google search results and your visibility in Google maps.

Here it is important to update the information that the page displays. For example, if you change your address, phone number or opening hours.

Your information on the website should sync with what you communicate through your Google Business Profile account.

Analyze your users' needs through live chat

Using live chat for traffic analysis can be a useful way to understand the behavior and needs of visitors to your website.

Here are a few ways you can use live chat for traffic analysis:

  • Track the number of chat sessions initiated: This can give you an idea of the overall level of engagement on your website
  • Monitor the length of chat sessions: Longer chat sessions may indicate that visitors are seeking more in-depth information or assistance
  • Analyze the questions asked in chat sessions: This can give you insight into the topics that are of most interest to your visitors and help you identify areas where you may need to provide more information or resources
  • Monitor chat transcripts for common issues or problems: This can help you identify any problems or challenges that your visitors are facing, and allow you to address them in a timely manner.

Overall, using live chat for traffic analysis can provide valuable insights into the needs and behavior of your website visitors, helping you improve the user experience and drive more traffic to your site.

So, why use these tools?

Analytics tools like those we've mentioned, help you better understand who your visitors are, how they navigate, and where they might go astray.

Whether you're a small business owner, a marketer, or a website owner, having access to this type of data can make a huge difference in your online success.

So if you're not already using an analytic tool for your website, now is the time to start.

Contact Forms: 7 Pitfalls To Avoid

CRO 101. Get started

If you liked this, you might enjoy …

Techniques for scroll stopping ad copy

Techniques for scroll stopping ad copy If you’re advertising a lot but getting no results, it’s time to get more creative and increase your engagement. We know, that’s way easier said than done! Increasing engagement is one of the biggest challenges marketers face. In this article, we’ll look at how you can produce copy that gets …

Techniques for scroll stopping ad copy Read More »