Article | 11 minute read
50 CTAs to use in your marketing
Article | 11 minute read
50 CTAs to use in your marketing
A CTA, or Call-to-Action, encourages your recipients to perform a specific action. Whether it's on your website, newsletter or posts on your social media, the CTA plays an important role in your communication, as it influences your audience's next step.
In this article, we'll give you concrete examples of CTAs you can work with in practice and justification as to why they work.
What's a CTA?
Depending on the context, purpose and goal, CTAs can vary in format and contain different versions of prompts.
A general rule when it comes to CTAs is that they should attract attention and enough interest for recipients to click through to the next step.
Do you want to increase traffic to your website through ads, collect email data through a whitepaper or generate leads through a chat?
Once you have a clear picture of your needs and objectives, you'll also get a handle on which CTAs you should work with and why.
To give you some inspiration along the way, we've listed 50 CTAs that generate results.
1. Download now
Downloadable content on websites has proven to be an effective way to gather contact information from potential customers.
Examples of downloadable content include whitepapers, guides, templates or articles that are tailored to your industry, knowledge and audience.
To boost interest in the content, we recommend creating a headline that will spark engagement and an introduction of what the material will contain.
End with a justification, e.g. do you want to learn more about how this product works step by step? Click on the "Download now" button.
2. Read this week's tips
Do you work with newsletters and want more subscribers? Promote this on your website with a unique motivation.
What do your newsletters contain? Industry news, offers or product tips?
Start from the content and cross reference it in your Call to Action button, along with a short description of what readers can expect to find in your newsletter.
3. Take advantage of the offer
No matter what industry you're in, whether you offer products or services, offers and discounts motivate a large portion of today's users.
The feeling of "saving money" can be among the most impactful messages you can use in your communications.
Motivate your potential customers to register their details to receive your mailings, for example, by offering them a discount cheque "in exchange".
The discount can be presented as a percentage or as a bonus cheque, which they can take advantage of with their next purchase.
If you want to motivate further, you can add an additional option "No thanks, I prefer to pay full price", which will make your recipients think twice.
4. Book an appointment
Concise and clear. Sometimes it doesn't have to be more complicated than that.
Whether you want to invite your customers to book a consultation, doctor's appointment or hairdresser's appointment, it's important that you make the process simple for them.
They shouldn't have to search around the site or read an entire explanation of why they should make an appointment with you to find the information.
Therefore, place your call-to-action already in the menu section of your website, at the end of each page among contact details, as well as under selected paragraphs.
You can also use this form of CTA in your newsletters, articles and social media posts.
5. Reserve my seat
It is common to use the term "Your" or "Yours" when it comes to CTAs. It's "your account" to be registered, "your guide" to be downloaded or "your seat" to be reserved for future movie visits.
If you change these to "My" or "Mine" instead, you have the opportunity to evoke a trigger in the recipients.
The feeling that it is my place that is at stake, increases the motivation not to "miss out" on the opportunity.
6. Generate more leads
In many cases, we google around in search of answers or solutions to a problem. Therefore, you should create a CTA that quickly provides answers to visitors' questions and needs.
For example, if you want to invite your users to download a checklist on your website, where the content focuses on generating more leads, then formulate your call to action according to the objective.
Other suggested CTAs are "how to increase your sales" or "expand your customer portfolio with a few simple steps".
7. Make my computer secure today
Another great example of a CTA that meets user needs is a direct solution to a problem.
If you work in IT and offer cybersecurity solutions, for example, a clear call-to-action linked to a direct result can work effectively on potential customers.
Tailor your CTA to your offering and convince recipients that it's a "quick fix" that doesn't need to be considered.
8. Start my free trial
A strategic way to entice new customers to sign up for a new service or subscription is to give them a "free" trial.
Whether it's a streaming service like Netflix, a magazine subscription or an IT support service, you now have the opportunity to convince customers for a certain period of time to continue to want to take advantage of your content and services.
The best thing about this form of CTA is that in many cases customers will feel that they have "earned" the offer, win win!
9. Know what's going on - start subscribing today
Do you run a news magazine and want to increase the number of subscribers?
Don't just call for the obvious: start subscribing. But give them a reason why they should subscribe to your particular magazine.
Do you publish the latest news, delve into theories or niche in a particular industry? There could be many reasons, so try it out.
10. Sign up for our newsletter and get the chance to win X
Do you run an e-commerce business and want to motivate your visitors to sign up for your newsletter?
We've talked about discounts and bonus vouchers before, another trigger could be the chance to win "cash".
Any CTA that (possibly) gives something back to customers becomes an additional motivation for them to give up their contact details, which in many cases takes them all the way to a purchase.
11. Get started
A clear and simple call-to-action, which is great to have together with your services or offer on the website.
This could be for a digital course, a gym membership or an editing tool.
There are many reasons to encourage users to take the next step, although it may sound obvious, it gives them an extra nudge along the way.
12. Give X a chance to ...
A humbler tone can be effective when it comes to certain industries and audiences.
For example, if you work in elderly care or dentistry, where a lot is about trust, care and expertise, a CTA like "Give Boston Elderly Care a chance to take care of your loved ones".
In many cases, the subject is emotionally charged, which means that pushy or overly salesy communication can have the opposite effect.
On the other hand, a warmer tone that inspires trust and is caring will allow you to arouse curiosity and a need to know more.
13. Read more
A classic CTA on websites, where followers are given the opportunity to find out more information on a particular topic or service.
The CTA is best used on landing pages, where companies typically share brief information to pique interest, and then drive traffic to subpages for more detailed information.
"Read more" can also be used in newsletters, where you can refer to articles, products and promotions for example on the web page.
14. Contact us
This is another classic CTA that is widely used on both websites and in social media ads.
Make it easy for recipients to get in touch with you and your company. If users have to search around for your contact details, they may end up losing interest in your offer in the meantime.
15. Read the latest gossip about us
Today's consumers place a lot of their trust in references and reviews when purchasing a new product or service.
Therefore, you should always motivate your customers to leave reviews after a purchase or experience, which you can then present on your website.
Consumers feel safe in the knowledge that someone else has already had a chance to try the product and, at best, recommend it. In this way, the potential buyer knows what to expect.
In other words, encourage customers to take note of your recommendations through a CTA and make it easy for them to find the right one, it tends to work.
How you choose to phrase it is up to you and your brand's tone-of-voice but aim to make it interesting.
Why we chose to go with the word "gossip" which may seem to have a negative connotation, is because of just that.
Is there anything we like more than gossip? When it turns out to be the opposite (hopefully), the experience is all the stronger in the customer's mind, oh are they this good? Simple psychology.
16. See your personal recommendations
Today's consumers value personal communication which can include recommendations, offers and appeals.
If you work with newsletters today, you have great opportunities to tailor personal messages to all of your contacts. Read more about how automated emailing works here.
Your CTA should highlight the personal nature of the content, such as:
- "Offer - only for you who..."
- "Selected products according to your preferences"
- "Match your latest purchase"
- "News you don't want to miss".
17. Get notified when the product is back
If you work in e-commerce, there are advantages to products running out of stock from time to time.
It's a golden opportunity for you to collect contact details from potential customers and to deliver really good service.
Instead of customers having to go to your website themselves every other day, follow up on whether the size, colour or whatever is back, and also risk forgetting about the product while waiting, you have the opportunity to follow up the process yourself and also to recommend similar products.
This version of the CTA strengthens the relationship with your customers and is a hard service to refuse.
18. Start your journey with us
CTAs that are inclusive tend to generate a positive response.
For example, if you work with health, fitness and wellness, a CTA like this can both inspire and motivate recipients to take the next step. They are not alone in their development, you are doing it together.
When someone is about to make major changes in their life, break patterns and learn new habits, support is among the most important motivating factors. So include this in your CTA as well.
19. Become a premium member
Whether you use premium, gold or diamond as the designation in your "top membership", the "exclusive" name has a certain ring and stamp that many of today's consumers aspire to.
It could be that they pay more per month in exchange for more services and are rewarded with "status".
Another example is membership in a customer club, which drives them to reach a certain level through their purchases with you.
Either way, an exclusive emphasis can trigger consumers to become members, shop more or pay more for your services. A given CTA for those of you who work with memberships, packages and sales.
20. Choose my package
It's not a question of whether they want to sign up for a package, make a purchase or even register.
It's the question of which package should they actually choose? This form of CTA is impactful and tends to reduce the consideration time of recipients.
Use it to advantage on your landing page to lead consumers to your offers. Again, we work with the term my because the package is already theirs, that's given.
21. Get priority
We've all thought the idea. Wouldn't it be nice to not have to stand in that long line at the grocery store, to be able to sit down on the commute to work, or to be prioritized in a healthcare case.
In many cases, there are no such things as priority, but you can make it happen digitally.
Are you releasing a new product, service or support?
Offer customers "priority" in your CTA, by reserving a product, time or service for them. Who can turn down this "once in a lifetime" offer?
22. Watch video
Sometimes great copy isn't enough to sell a product, service or experience.
You need to convey a feeling, a vision, maybe even a dream. This is best done visually, preferably through a video.
Encourage recipients to engage with your content at the touch of a button.
23. Buy now
We couldn't call this a complete CTA list without mentioning the most useful, and obvious of them all.
The deal will never close unless users have the opportunity to make their purchase. There is no limit on how many times you can use this form of CTA.
24. We're online
Live chats have become an effective tool when it comes to customer service, support and lead generation - all hours of the day and night.
With the help of trained chat consultants, we at Weply, for example, offer tailored customer service based on users' needs and behaviour.
The chat consultants motivate the first contact quickly and easily directly on the website, and then process the recipient through a personalised service.
25. Follow us for more inspiration
Relevant visitors who have a genuine interest in your brand and offering are often happy to engage with your content through multiple channels.
Always encourage your recipients to follow you on social media through your website, newsletter or blog.
The easiest way to do this is by communicating your CTA in conjunction with your social media icons, which in turn link directly to your profiles.
This will help you both grow your accounts, but also reach recipients more frequently and through varied content.
The remaining 25 CTAs that you can use in your marketing can be found here:
26. Help me reach my dream now
27. Give me easy growth hacks
28. Evaluation for free
29. Find your dream home
30. All you need to know about X
31. Get the expert tips
32. Book your last seats now
33. Add to cart
34. Start your free trial now
35. Try for free
36. Register me now
37. Book your test drive
38. Checkout
39. Buy more
40. Show me similar products
41. Recommend similar products
42. Get exclusive access
43. I want to join the club
44. I want to start my membership
45. Order now
46. Continue shopping
47. Get more information
48. Buy now and 50% discount
49. Limited offer, book now
50. Start now and see results within 6 weeks
You made it to the end!
The list can be long, but also irrelevant. Above we have given you 50 variations of CTAs that you can use to your advantage in your communication and on your digital platforms.
Depending on the sector, the offer and the service, they can be reworded and developed, but we hope you have understood the principle.
We recommend that you optimise your CTAs as you go along, until you find the message that resonates with your target audience. We look forward to following your success.
A CTA, or Call-to-Action, encourages your recipients to perform a specific action. Whether it's on your website, newsletter or posts on your social media, the CTA plays an important role in your communication, as it influences your audience's next step.
In this article, we'll give you concrete examples of CTAs you can work with in practice and justification as to why they work.
What's a CTA?
Depending on the context, purpose and goal, CTAs can vary in format and contain different versions of prompts.
A general rule when it comes to CTAs is that they should attract attention and enough interest for recipients to click through to the next step.
Do you want to increase traffic to your website through ads, collect email data through a whitepaper or generate leads through a chat?
Once you have a clear picture of your needs and objectives, you'll also get a handle on which CTAs you should work with and why.
To give you some inspiration along the way, we've listed 50 CTAs that generate results.
1. Download now
Downloadable content on websites has proven to be an effective way to gather contact information from potential customers.
Examples of downloadable content include whitepapers, guides, templates or articles that are tailored to your industry, knowledge and audience.
To boost interest in the content, we recommend creating a headline that will spark engagement and an introduction of what the material will contain.
End with a justification, e.g. do you want to learn more about how this product works step by step? Click on the "Download now" button.
2. Read this week's tips
Do you work with newsletters and want more subscribers? Promote this on your website with a unique motivation.
What do your newsletters contain? Industry news, offers or product tips?
Start from the content and cross reference it in your Call to Action button, along with a short description of what readers can expect to find in your newsletter.
3. Take advantage of the offer
No matter what industry you're in, whether you offer products or services, offers and discounts motivate a large portion of today's users.
The feeling of "saving money" can be among the most impactful messages you can use in your communications.
Motivate your potential customers to register their details to receive your mailings, for example, by offering them a discount cheque "in exchange".
The discount can be presented as a percentage or as a bonus cheque, which they can take advantage of with their next purchase.
If you want to motivate further, you can add an additional option "No thanks, I prefer to pay full price", which will make your recipients think twice.
4. Book an appointment
Concise and clear. Sometimes it doesn't have to be more complicated than that.
Whether you want to invite your customers to book a consultation, doctor's appointment or hairdresser's appointment, it's important that you make the process simple for them.
They shouldn't have to search around the site or read an entire explanation of why they should make an appointment with you to find the information.
Therefore, place your call-to-action already in the menu section of your website, at the end of each page among contact details, as well as under selected paragraphs.
You can also use this form of CTA in your newsletters, articles and social media posts.
5. Reserve my seat
It is common to use the term "Your" or "Yours" when it comes to CTAs. It's "your account" to be registered, "your guide" to be downloaded or "your seat" to be reserved for future movie visits.
If you change these to "My" or "Mine" instead, you have the opportunity to evoke a trigger in the recipients.
The feeling that it is my place that is at stake, increases the motivation not to "miss out" on the opportunity.
6. Generate more leads
In many cases, we google around in search of answers or solutions to a problem. Therefore, you should create a CTA that quickly provides answers to visitors' questions and needs.
For example, if you want to invite your users to download a checklist on your website, where the content focuses on generating more leads, then formulate your call to action according to the objective.
Other suggested CTAs are "how to increase your sales" or "expand your customer portfolio with a few simple steps".
7. Make my computer secure today
Another great example of a CTA that meets user needs is a direct solution to a problem.
If you work in IT and offer cybersecurity solutions, for example, a clear call-to-action linked to a direct result can work effectively on potential customers.
Tailor your CTA to your offering and convince recipients that it's a "quick fix" that doesn't need to be considered.
8. Start my free trial
A strategic way to entice new customers to sign up for a new service or subscription is to give them a "free" trial.
Whether it's a streaming service like Netflix, a magazine subscription or an IT support service, you now have the opportunity to convince customers for a certain period of time to continue to want to take advantage of your content and services.
The best thing about this form of CTA is that in many cases customers will feel that they have "earned" the offer, win win!
9. Know what's going on - start subscribing today
Do you run a news magazine and want to increase the number of subscribers?
Don't just call for the obvious: start subscribing. But give them a reason why they should subscribe to your particular magazine.
Do you publish the latest news, delve into theories or niche in a particular industry? There could be many reasons, so try it out.
10. Sign up for our newsletter and get the chance to win X
Do you run an e-commerce business and want to motivate your visitors to sign up for your newsletter?
We've talked about discounts and bonus vouchers before, another trigger could be the chance to win "cash".
Any CTA that (possibly) gives something back to customers becomes an additional motivation for them to give up their contact details, which in many cases takes them all the way to a purchase.
11. Get started
A clear and simple call-to-action, which is great to have together with your services or offer on the website.
This could be for a digital course, a gym membership or an editing tool.
There are many reasons to encourage users to take the next step, although it may sound obvious, it gives them an extra nudge along the way.
12. Give X a chance to ...
A humbler tone can be effective when it comes to certain industries and audiences.
For example, if you work in elderly care or dentistry, where a lot is about trust, care and expertise, a CTA like "Give Boston Elderly Care a chance to take care of your loved ones".
In many cases, the subject is emotionally charged, which means that pushy or overly salesy communication can have the opposite effect.
On the other hand, a warmer tone that inspires trust and is caring will allow you to arouse curiosity and a need to know more.
13. Read more
A classic CTA on websites, where followers are given the opportunity to find out more information on a particular topic or service.
The CTA is best used on landing pages, where companies typically share brief information to pique interest, and then drive traffic to subpages for more detailed information.
"Read more" can also be used in newsletters, where you can refer to articles, products and promotions for example on the web page.
14. Contact us
This is another classic CTA that is widely used on both websites and in social media ads.
Make it easy for recipients to get in touch with you and your company. If users have to search around for your contact details, they may end up losing interest in your offer in the meantime.
15. Read the latest gossip about us
Today's consumers place a lot of their trust in references and reviews when purchasing a new product or service.
Therefore, you should always motivate your customers to leave reviews after a purchase or experience, which you can then present on your website.
Consumers feel safe in the knowledge that someone else has already had a chance to try the product and, at best, recommend it. In this way, the potential buyer knows what to expect.
In other words, encourage customers to take note of your recommendations through a CTA and make it easy for them to find the right one, it tends to work.
How you choose to phrase it is up to you and your brand's tone-of-voice but aim to make it interesting.
Why we chose to go with the word "gossip" which may seem to have a negative connotation, is because of just that.
Is there anything we like more than gossip? When it turns out to be the opposite (hopefully), the experience is all the stronger in the customer's mind, oh are they this good? Simple psychology.
16. See your personal recommendations
Today's consumers value personal communication which can include recommendations, offers and appeals.
If you work with newsletters today, you have great opportunities to tailor personal messages to all of your contacts. Read more about how automated emailing works here.
Your CTA should highlight the personal nature of the content, such as:
- "Offer - only for you who..."
- "Selected products according to your preferences"
- "Match your latest purchase"
- "News you don't want to miss".
17. Get notified when the product is back
If you work in e-commerce, there are advantages to products running out of stock from time to time.
It's a golden opportunity for you to collect contact details from potential customers and to deliver really good service.
Instead of customers having to go to your website themselves every other day, follow up on whether the size, colour or whatever is back, and also risk forgetting about the product while waiting, you have the opportunity to follow up the process yourself and also to recommend similar products.
This version of the CTA strengthens the relationship with your customers and is a hard service to refuse.
18. Start your journey with us
CTAs that are inclusive tend to generate a positive response.
For example, if you work with health, fitness and wellness, a CTA like this can both inspire and motivate recipients to take the next step. They are not alone in their development, you are doing it together.
When someone is about to make major changes in their life, break patterns and learn new habits, support is among the most important motivating factors. So include this in your CTA as well.
19. Become a premium member
Whether you use premium, gold or diamond as the designation in your "top membership", the "exclusive" name has a certain ring and stamp that many of today's consumers aspire to.
It could be that they pay more per month in exchange for more services and are rewarded with "status".
Another example is membership in a customer club, which drives them to reach a certain level through their purchases with you.
Either way, an exclusive emphasis can trigger consumers to become members, shop more or pay more for your services. A given CTA for those of you who work with memberships, packages and sales.
20. Choose my package
It's not a question of whether they want to sign up for a package, make a purchase or even register.
It's the question of which package should they actually choose? This form of CTA is impactful and tends to reduce the consideration time of recipients.
Use it to advantage on your landing page to lead consumers to your offers. Again, we work with the term my because the package is already theirs, that's given.
21. Get priority
We've all thought the idea. Wouldn't it be nice to not have to stand in that long line at the grocery store, to be able to sit down on the commute to work, or to be prioritized in a healthcare case.
In many cases, there are no such things as priority, but you can make it happen digitally.
Are you releasing a new product, service or support?
Offer customers "priority" in your CTA, by reserving a product, time or service for them. Who can turn down this "once in a lifetime" offer?
22. Watch video
Sometimes great copy isn't enough to sell a product, service or experience.
You need to convey a feeling, a vision, maybe even a dream. This is best done visually, preferably through a video.
Encourage recipients to engage with your content at the touch of a button.
23. Buy now
We couldn't call this a complete CTA list without mentioning the most useful, and obvious of them all.
The deal will never close unless users have the opportunity to make their purchase. There is no limit on how many times you can use this form of CTA.
24. We're online
Live chats have become an effective tool when it comes to customer service, support and lead generation - all hours of the day and night.
With the help of trained chat consultants, we at Weply, for example, offer tailored customer service based on users' needs and behaviour.
The chat consultants motivate the first contact quickly and easily directly on the website, and then process the recipient through a personalised service.
25. Follow us for more inspiration
Relevant visitors who have a genuine interest in your brand and offering are often happy to engage with your content through multiple channels.
Always encourage your recipients to follow you on social media through your website, newsletter or blog.
The easiest way to do this is by communicating your CTA in conjunction with your social media icons, which in turn link directly to your profiles.
This will help you both grow your accounts, but also reach recipients more frequently and through varied content.
The remaining 25 CTAs that you can use in your marketing can be found here:
26. Help me reach my dream now
27. Give me easy growth hacks
28. Evaluation for free
29. Find your dream home
30. All you need to know about X
31. Get the expert tips
32. Book your last seats now
33. Add to cart
34. Start your free trial now
35. Try for free
36. Register me now
37. Book your test drive
38. Checkout
39. Buy more
40. Show me similar products
41. Recommend similar products
42. Get exclusive access
43. I want to join the club
44. I want to start my membership
45. Order now
46. Continue shopping
47. Get more information
48. Buy now and 50% discount
49. Limited offer, book now
50. Start now and see results within 6 weeks
You made it to the end!
The list can be long, but also irrelevant. Above we have given you 50 variations of CTAs that you can use to your advantage in your communication and on your digital platforms.
Depending on the sector, the offer and the service, they can be reworded and developed, but we hope you have understood the principle.
We recommend that you optimise your CTAs as you go along, until you find the message that resonates with your target audience. We look forward to following your success.
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