Article | 5 minute read
How does CRO work?
Article | 5 minute read
How does CRO work?
Are you driving a lot of traffic to your website, but missing conversions? There could be several reasons why your users aren't getting all the way to their final destination.
In this article, we'll go over what conversion optimization means and how you can work with the strategy on your website.
What does CRO mean?
CRO is an abbreviation for Conversion Rate Optimization. Conversion rate optimization aims to increase the number of conversions on your website, which means that a greater number of visitors meet your specific goals. This could be a purchase, membership, contact, or newsletter sign-up.
You can calculate the conversion rate by dividing the number of goals achieved by the number of visitors. Let's give an easy example.
You have sold 100 items and had 1000 visitors in the given period, this means you have a conversion rate of 10%.
By optimising the conversion rate of your website, you have the opportunity to increase your sales, reach your goals, and produce more value from of your visitors.
What is a conversion?
Depending on your industry and business, conversions can look different. Here are some examples of conversion points:
- Buy
- Downloadable whitepaper or guide
- Contact form
- Register for webinars
- Gives contact information
A conversion means that the visitor actively chooses to receive information from your brand, complete a purchase or contact you. Depending on whether you sell products or services, there are several conversion options to choose from.
A common conversion point for almost all industries is the collection of contact details, which can be used by the sales department or for newsletters, for example.
Why work with conversion optimization?
Today, marketers spend 85% of their budget on driving traffic to their website, with no plan on how to convert that traffic from visitors to actual customers.
Statistics also show that 27% have a purchase intent when they visit a website, yet only 1-4% of visitors act. Now that's a problem. To raise the numbers, conversion optimization plays a key role.
Conversion optimization increases the number of quality leads
There are several strategies to optimize the conversion rate of your website. Now it's time to figure out what works for your business.
1. Optimize the structure
Look at the structure of your website and see if there is anything you can improve in the menu, the choice of headings or CTAs, for example. Base your website on your visitors' intentions. Is it easy for them to navigate, find information and take advantage of your offers?
If not, make the process easier for them by ensuring that the menu highlights the most important elements of your business. Examples include product categories, services, news, and contact. You should highlight at least one conversion point in the menu, which could be purchase, downloadable content, or contact for example.
The same strategy applies to the landing page, which visitors are sent in the first place. Include the most important parts of your business through concise descriptions and interesting headlines. Work actively with CTAs and internal links that easily take visitors to the next step, with a focus on conversion.
You can also review your design. You can highlight key elements by using more prominent colors, fonts, and shapes.
- Do your CTAs stand out from the crowd?
- Are your conversion points clear and easy enough to find, compared to the rest of your content?
2. Optimize downloadable content
What kind of downloadable content are you using today? Are there PDFs or forms exposed on your website? Analyze how the content is presented and whether there are opportunities to improve the download process.
If the content takes a long time to download or is of poor quality, you risk losing potential customers before they have even had a chance to read it.
The same applies if you do not present the content in a sufficiently interesting way. Be clear about why recipients should engage with the content, what they can expect and how it will benefit them.
3. Increase trust
Trust is one of the most important factors influencing visitors' purchase intentions, according to most studies.
The visual impression, quality of content, certifications, credentials, knowledge, and navigation all influence how visitors will perceive your brand and company.
Here it is important to create an overall impression that is professional, informative, and in line with your brand profile. Is there any element you have neglected or neglected to date?
For example, are you missing references, customer cases, or proof of your expertise in the form of certifications and awards? Or could you create more articles, interviews, or press releases that demonstrate your knowledge in the industry?
There's plenty of content to work with that will help you build deeper trust with your visitors.
4. Live chat
Live chat allows you to engage with users at any time of day. At Weply, we offer a service in the form of lead-generating chat consultants 24/7. It's a way for you to improve customer service, build deeper relationships, and collect data from potential customers in a natural context.
No matter what question the customer has, the consultants can guide them right. Right in the chat. Livechat can generate more leads and build customer relationships over time.
5. Listen to users
One of the most important parts of conversion optimization is listening to users. Collect feedback through forms, chat features, or newsletters.
- Do they think something is missing from your website?
- Is the information they want available?
- Or could you improve your offerings?
Consumers appreciate feeling important. Show that their opinions matter to you and your brand moving forward.
It's important to A/B test
It's easy to fall into old ways of doing things and to fall behind the competition. Instead, we recommend finding out what actually works on your site. Develop data-driven hypotheses, run A/B tests and analyze your stats after the fact.
A/B tests show specifically what generates results and what doesn't, as different versions are tested over the same period of time. This can include headlines, formats, color choices, and placements. But also alternative opening phrases in a live chat. The possibilities are many and data-driven optimization will play a big part in your conversion optimization.
Conversion optimization allows you to guide your visitors the right way on the website. Depending on your needs and circumstances, there are different strategies you can apply to achieve your goals. Dare to test yourself and evaluate afterwards.
If you are curious about implementing lead generation and personalized interactions in your strategy, contact us for more information!
Are you driving a lot of traffic to your website, but missing conversions? There could be several reasons why your users aren't getting all the way to their final destination.
In this article, we'll go over what conversion optimization means and how you can work with the strategy on your website.
What does CRO mean?
CRO is an abbreviation for Conversion Rate Optimization. Conversion rate optimization aims to increase the number of conversions on your website, which means that a greater number of visitors meet your specific goals. This could be a purchase, membership, contact, or newsletter sign-up.
You can calculate the conversion rate by dividing the number of goals achieved by the number of visitors. Let's give an easy example.
You have sold 100 items and had 1000 visitors in the given period, this means you have a conversion rate of 10%.
By optimising the conversion rate of your website, you have the opportunity to increase your sales, reach your goals, and produce more value from of your visitors.
What is a conversion?
Depending on your industry and business, conversions can look different. Here are some examples of conversion points:
- Buy
- Downloadable whitepaper or guide
- Contact form
- Register for webinars
- Gives contact information
A conversion means that the visitor actively chooses to receive information from your brand, complete a purchase or contact you. Depending on whether you sell products or services, there are several conversion options to choose from.
A common conversion point for almost all industries is the collection of contact details, which can be used by the sales department or for newsletters, for example.
Why work with conversion optimization?
Today, marketers spend 85% of their budget on driving traffic to their website, with no plan on how to convert that traffic from visitors to actual customers.
Statistics also show that 27% have a purchase intent when they visit a website, yet only 1-4% of visitors act. Now that's a problem. To raise the numbers, conversion optimization plays a key role.
Conversion optimization increases the number of quality leads
There are several strategies to optimize the conversion rate of your website. Now it's time to figure out what works for your business.
1. Optimize the structure
Look at the structure of your website and see if there is anything you can improve in the menu, the choice of headings or CTAs, for example. Base your website on your visitors' intentions. Is it easy for them to navigate, find information and take advantage of your offers?
If not, make the process easier for them by ensuring that the menu highlights the most important elements of your business. Examples include product categories, services, news, and contact. You should highlight at least one conversion point in the menu, which could be purchase, downloadable content, or contact for example.
The same strategy applies to the landing page, which visitors are sent in the first place. Include the most important parts of your business through concise descriptions and interesting headlines. Work actively with CTAs and internal links that easily take visitors to the next step, with a focus on conversion.
You can also review your design. You can highlight key elements by using more prominent colors, fonts, and shapes.
- Do your CTAs stand out from the crowd?
- Are your conversion points clear and easy enough to find, compared to the rest of your content?
2. Optimize downloadable content
What kind of downloadable content are you using today? Are there PDFs or forms exposed on your website? Analyze how the content is presented and whether there are opportunities to improve the download process.
If the content takes a long time to download or is of poor quality, you risk losing potential customers before they have even had a chance to read it.
The same applies if you do not present the content in a sufficiently interesting way. Be clear about why recipients should engage with the content, what they can expect and how it will benefit them.
3. Increase trust
Trust is one of the most important factors influencing visitors' purchase intentions, according to most studies.
The visual impression, quality of content, certifications, credentials, knowledge, and navigation all influence how visitors will perceive your brand and company.
Here it is important to create an overall impression that is professional, informative, and in line with your brand profile. Is there any element you have neglected or neglected to date?
For example, are you missing references, customer cases, or proof of your expertise in the form of certifications and awards? Or could you create more articles, interviews, or press releases that demonstrate your knowledge in the industry?
There's plenty of content to work with that will help you build deeper trust with your visitors.
4. Live chat
Live chat allows you to engage with users at any time of day. At Weply, we offer a service in the form of lead-generating chat consultants 24/7. It's a way for you to improve customer service, build deeper relationships, and collect data from potential customers in a natural context.
No matter what question the customer has, the consultants can guide them right. Right in the chat. Livechat can generate more leads and build customer relationships over time.
5. Listen to users
One of the most important parts of conversion optimization is listening to users. Collect feedback through forms, chat features, or newsletters.
- Do they think something is missing from your website?
- Is the information they want available?
- Or could you improve your offerings?
Consumers appreciate feeling important. Show that their opinions matter to you and your brand moving forward.
It's important to A/B test
It's easy to fall into old ways of doing things and to fall behind the competition. Instead, we recommend finding out what actually works on your site. Develop data-driven hypotheses, run A/B tests and analyze your stats after the fact.
A/B tests show specifically what generates results and what doesn't, as different versions are tested over the same period of time. This can include headlines, formats, color choices, and placements. But also alternative opening phrases in a live chat. The possibilities are many and data-driven optimization will play a big part in your conversion optimization.
Conversion optimization allows you to guide your visitors the right way on the website. Depending on your needs and circumstances, there are different strategies you can apply to achieve your goals. Dare to test yourself and evaluate afterwards.
If you are curious about implementing lead generation and personalized interactions in your strategy, contact us for more information!