Article | 4 minute read Techniques for scroll stopping ad copy Article | 4 minute read Techniques for scroll stopping ad copy Published: September 29 2023 In this article: Tailor your messaging Find your hook Needs before product Call To Action A/B test and evaluation If you’re advertising a lot but getting no results, it’s …
Article | 8 minute read Creating a B2B marketing strategy Article | 8 minute read Creating a B2B marketing strategy Published: August 25 2022 In this article: Relationships Content Customer journey Channels Content strategy Do you work in B2B? Are you experiencing challenges in designing marketing activities that generate results? Then this is the guide …
Article | 5 minute read Advertising on social media: Starting out Article | 5 minute read Advertising on social media: Starting out Published: 27 September 2023 In this article: 1. Define target audience 2. Choose format 3. Purpose 4. Anlyze the results 5. Retargeting Want to increase brand awareness, drive more traffic to your website …
How does CRO work? Are you driving a lot of traffic to your website, but missing conversions? There could be several reasons why your users aren’t getting all the way to their final destination. In this article, we’ll go over what conversion optimization means and how you can work with the strategy on your website. …
Article | 5 minute read What is lead generation? And how does it work? Article | 5 minute read What is lead generation? And how does it work? Published: 16 February 2023 In this article: What is a lead? Why generate leads? Lead gen strategies Many salespeople and marketers daily talk about leads. But …
Article | 11 minute read 50 CTAs to use in your marketing Article | 11 minute read 50 CTAs to use in your marketing Published: 6 January 2023 In this article: What’s a CTA? 50 examples of Call To Action A CTA, or Call-to-Action, encourages your recipients to perform a specific action. Whether it’s on …
Article | 7 minute read 10 tips to creating e-mails that convert Published: 5 August 2023 10 tips to your production 1. Headlines capture interest 2. Preview text matters 3. Mobile optimisation 4. Test test test! 5. Frequency 6. Personal tone of voice 7. Storytelling 8. Clear CTA 9. Include pictures? 10. Check links Email …
Article | 6 minute read 6 tips to create the best email marketing strategy Published: 2 March 2023 In this article: 1. Production plan 2. Layout & design 3. Subscribers 4. Subject line 5. Quality 6. Optimise They keep landing in your inbox from morning until night. Both from known and unknown senders. In addition …
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Article | 6 minute read SEO for beginners Published: 1 August 2022 In this article: Why SEO? SEM vs. SEO On-page Off-page Test and optimize Organic search is in many cases the biggest traffic driver for your website. Today’s users are Googling on mobile, tablet and desktop, to find information, contact details, products, services and …
Article | 8 minute read Guide: How to grow your business using SEM Article | 8 minute read Guide: How to grow your business using SEM Published: December 22 2022 In this article: What is SEM? How much is SEM? ROI calculation Get started Google Ads Bing Ads Adobe Advertising Cloud Want to increase brand …