White paper | 12 minutes reading time Unlocking the Secret to Winning More Customers White paper | 12 minutes reading time Unlocking the Secret to Winning More Customers In this white paper: Mastering the game Uncovering the truth 7-step action plan Customer story What you gain of customers prefer chat over email and phone in …
Article | 5 minute read How does CRO work? Article | 5 minute read How does CRO work? Published: September 14 2022 In this article: Definition What is a conversion? Strategies Are you driving a lot of traffic to your website, but missing conversions? There could be several reasons why your users aren’t getting all …
Article | 6 minute read How to Create a Customer Journey Map Article | 6 minute read How to Create a Customer Journey Map Published: 28 February 2023 In this article: Goal Personas Target audience Key points Resources Executing In our previous article “Why You Should Create a Customer Journey Map”, we went through what …
Article | 5 minute read Why You Should Create a Customer Journey Map Article | 5 minute read Why You Should Create a Customer Journey Map Published: 27 February 2023 In this article: What is a customer journey? Benefits Inbound vs. outbound Target audience Customer service Customer experience Today’s consumers are increasingly discerning and …
Article | 6 minute read 10 KPIs You Need to Track Published: 27 February 2023 In this article: What’s a good KPI? 10 KPIs to track Being able to measure and analyse performance is more important than ever for marketers. But which KPIs are important to review, and how can they help you achieve your …
Article | 4 minute read How To Convert Leads in BoFu Article | 4 minute read How To Convert Leads in BoFu Published: 20 February 2023 In this article: BoFu 101 What to communicate? Strategies In the previous article, How to Process Customers in MoFu, we listed strategies, channels and content categories that fit in …
Article | 6 minute read How to Process Customers in MoFu Article | 6 minute read How to Process Customers in MoFu Published: 20 February 2023 In this article: MoFu 101 How and why? Strategies Content Channels Customers are aware of your brand but often unaware of how and why. We’ve reached the middle of …
Article | 3 minute read The Missing Ingredient in Your Marketing Campaigns Article | 3 minute read The Missing Ingredient in Your Marketing Campaigns Published: 2 February 2023 In this article: Match landing pages Customized chat bubble Campaign performance Higher ROAS Real-time qualitative data Marketers are always trying to maximize the return on investment (ROI) …
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Article | 5 minute read Contact Form: 7 Pitfalls to Avoid Article | 5 minute read Contact Form: 7 Pitfalls to Avoid Published: January 23 2023 The 7 Pitfalls: 1. Asking for Too Much 2. Sound Like A Bot 3. No Response Time 4. Unfit for Mobile 5. Poor Design 6. No Clear CTA 7. …
Article | 4 minute read How to Analyze Traffic Article | 4 minute read How to Analyze Traffic Published: January 4th 2023 In this article: Google Analytics Tag Manager Search Console Google Business Profile Live chat insights If you have a website, it’s important to have some form of analytics in place to track how …